I was putting an email together for a friend, and thought that these links and suggestions might be helpful to other people too: they are quick ways to promote your shop. Most should take less than five minutes, so you can do one or two while you have a cup of tea; they are all things I’ve done to try and promote my Etsy shop, but most of them aren’t Etsy specific. Like a lot of sellers, my online shop is done in my spare time and isn’t my main job, so quick and easy ways to market are always good 🙂
This is an ad site with a difference. Instead of paying a set fee for an ad on one of their publishers, you ‘bid’ for a space and if you have the highest bid, you get the spot until someone outbids you. Some spots are available for free! Choosing sites that appeal to your audience can get you some clicks for reasonable prices.
The above blog post gives instructions on how to add your shop listings to Google Base. It’s free and takes about 5 mins, and you can arrange it to automatically update after that. It means that your listings will show up in the Google Shopping search; for example, my earrings currently show up in the shopping listings if you search google.com for “chainmaille earrings” 🙂
Again, it’s free, and it shows you your site visitors, where they found you, where they are and what they looked at. It’s quick to set up, and you can just look at it now and then to see how many visitors you get, and what they searched for to find you.
I’m registered and listed on the following free sites. Again, not much time to set up, and it increases your web presence.
byhand.me (I’m here)
The Handmade Directory Project
Yaami (I’m here)
SoopSee (I’m here)
Shop Indie Online
deviantART (I’m here)
This site has some great tips on marketing handmade goods.
There is an entire board in the forums, just for threads that are for people to promote their items, often along specific themes. When I promote on of my items I usually look at the last 5 posters above me and comment on their items—it just seems good manners, and it isn’t really a hardship to browse on Etsy! The other boards in the forums are also really good: you may be able to help out another Etsian, or get some tips or a critique for part of your shop or business. One of the charms of Etsy is the community-feel to it, so get involved. You don’t have to spend hours in the forums—reply to one or two posts in your five minutes and check back later to see the responses.
This is by no means a complete list, or even close, but hopefully it will suggest one or two sites you’ve not tried yet. If you have any tips, please comment and let me know! 🙂
This set of instructions is based on the extremely helpful instructions provided by EnchantedGypsy on the Etsy forums here. I couldn’t have added my Etsy Mini without those instructions! I have written my own set here, with pictures. EnchantedGypsy makes gorgeous fibre art, so please take a look at EnchantedGypsy’s Facebook FanPage.
Go to the My Stuff application page, here: http://www.facebook.com/apps/application.php?api_key=f7667e9ebccf2157d6f15f991a5e3ce9 and click on Add to my Page on the left hand side. You will be invited to choose which page you want to add the application to.
Once you’ve done that, go to your Page and choose Edit Page.
Scroll down to the My Stuff application, click on the pencil in the top right corner of the box and choose Edit. You will need the code from your Etsy Mini. I used Gallery View and 3 columns by 4 rows. Copy the Etsy Mini Flash code into the My Stuff box and click on Add to Profile.
Go back to editing your Page and click on the choose Application Settings for My Stuff. I chose to remove the Box and add a Tab.
Now go back to your Page and there should be a My Stuff tab, showing your Etsy Mini.
Back where you chose Edit and Application Settings there is now another option, Link to this Tab, which pops up and provides the direct link to your My Stuff tab, allowing me to point you directly there, if you want to have a look at the finished thing! 🙂 http://www.facebook.com/pages/Wiggle-Jewellery/96189332465?v=app_2352149512
Until midnight (UK time) on Sunday 15th March, UK buyers can have free delivery on all my necklaces and bracelets, and international shipping is down to just $3 (from $5).
My standard shipping charge is still payable on all earrings, but for each pair bought until midnight Sunday I’ll be donating £1 (about $1.40) to Comic Relief!